EXPERIENCE
Strata Company – July 2012 to present
Creative Services Director
  • Assign and supervise projects for staff of four designers
  • Train staff and oversee prioritizing, organizing, and scheduling of work projects
  • Craft creative solutions that align with clients’ marketing goals, strategies and tactics
  • Conceptualize, design, and produce landing pages, e-mails, websites and sales & marketing collateral
  • Maintain personalized client communications
  • Design and deploy email campaigns in support of direct marketing programs
  • Create and refine creative concepts and organize the creative resources necessary to accomplish the objectives of assigned projects and clients
  • Create and maintain corporate identity, including brand guidelines and product development
  • Manage social media for promotion of site content

Information Ventures, Inc. – October 2007 to July 2012
Art Director
  • Coordinated the design and layout of public health communication products for several government contracts including clients such as the Centers for Disease Control and Prevention’s (CDC) Division of Cancer Prevention and Control and National Center for Injury Prevention and Control
  • Organized and facilitated several webinars, including testing mockups and wireframes for initial design and revisions with client, as well as usability testing with kids and adults to ensure proper site navigation
  • Led an in-person training session educating client on using the CMS
  • Designed and developed newsletters, html e-mail blasts, fact sheets, success stories publications, posters, and other marketing collateral including trade show exhibits and conference materials
  • Created 508-compliant PDF files for people with visual impairments who use screen readers as an assistive device

SunGard Higher Education – November 2006 to August 2007
Graphic Designer
  • Translated design concepts into print and digital media for marketing team
  • Ensured consistent presentation of SunGard brand in all designs, including brochures, newsletters, direct mail, conference collateral, and interactive media

Freelance Designer – 2001 to present
  • Design promotional collateral, websites, and logos for new businesses and non-profit groups
  • Manage social media scheduling and content
Education

Art Institute of Pittsburgh, Pittsburgh, PA
Web Design

Montgomery County Community College, Blue Bell, PA
Associate Degree in Graphic Design (A.A.S.)

Awards

2014 & 2015 Service Industry Advertising Gold Award, 2014 & 2016 Benny Award for Direct Marketing Campaign