EXPERIENCE
Strata Company – July 2012 to present
Creative Services Director
  • Manage a staff of designers
  • Craft creative solutions that align with clients’ marketing goals, strategies and tactics
  • Perform all duties of Senior Art Director (detailed below)
Senior Art Director
  • Created and refined creative concepts and organize the creative resources necessary to accomplish the objectives of assigned projects and clients
  • Conceptualized, designed, and maintained company website utilizing CMS (Wordpress) including all the blog graphics, infographics, etc.
  • Created and maintained corporate identity, including brand guidelines and product development
  • Maintained personalized client communications; designed and deployed email campaigns in support of strategic direct marketing programs
  • Conceptualized, designed, and produced product logos, e-mail blasts, infographics, sales & marketing collateral
  • Created landing pages and email campaigns in Hubspot
  • Managed Social Media/Email marketing campaigns

Designcourt – June 2001 to present
Art Director/Owner
  • Provide website design, logo design and print collateral design for new businesses and non-profit groups

Information Ventures, Inc. – October 2007 to July 2012
Art Director
  • Coordinated the design and layout of public health communication products for several government contracts including clients such as the Centers for Disease Control and Prevention’s (CDC) Division of Cancer Prevention and Control and National Center for Injury Prevention and Control
  • Organized and facilitated several webinars, including testing mockups and wireframes for initial design and revisions with client, as well as usability testing with kids and adults to ensure proper site navigation
  • Led an in-person training session educating client on using the CMS
  • Designed and developed newsletters, html e-mail blasts, fact sheets, success stories publications, posters, and other marketing collateral including trade show exhibits and conference materials
  • Created 508-compliant PDF files for people with visual impairments who use screen readers as an assistive device

SunGard Higher Education – November 2006 to August 2007
Graphic Designer
  • Translated design concepts into print and digital media for marketing team
  • Ensured consistent presentation of SunGard brand in all designs, including brochures, newsletters, direct mail, conference collateral, and interactive media

ECRI Institute – August 1999 to November 2006
Art Director
  • Directed the media requirements for ten departments, including 40+ publications, web graphics, and direct mail
  • Reported directly to C-suite executives, with accountability for project management, increasing productivity and managing daily workflow for a team of designers
  • Oversaw the design and delivery deadlines for stand-alone projects, including publications, marketing materials, and special projects
  • Coordinated vendor relations for print projects including quotations, scheduling, specifications, proof review, press check, photo shoots, and all traffic issues
  • Increased efficiency of the desktop publishing group by improving the publication process
Education

Art Institute of Pittsburgh, Pittsburgh, PA
Web Design Diploma

Montgomery County Community College, Blue Bell, PA
Associate Degree in Graphic Design (A.A.S.)

Awards

2014 Service Industry Advertising Gold Award, 2014 & 2016 Benny Award for Direct Marketing Campaign