EXPERIENCE
Strata Company – July 2012 to present
Creative Services Director
  • Push the limits of traditional creative standards to produce award winning print and digital marketing campaigns that still support the overall brand
  • Direct and execute the creation of visual assets; print and digital; with internal and external resources such as photographers and copywriters
  • Work with clients to maintain, refine, or adapt corporate identity by developing brand guidelines and product development
  • Build HTML for lead generation landing pages across diverse markets such as; for-profit and non-profit hospitals, multiple fortune 500 financial companies, and public relations and communication businesses
  • Designed digital ads for multiple hospitals as part of their patient acquisitions and physician referral efforts
  • Developed the front-end design and manage company website utilizing CMS
  • Manage art department team by assuring deadlines are met, and work is completed beyond company and client standards

Information Ventures, Inc. – October 2007 to July 2012
Art Director
  • Coordinated the design and layout of public health communication products for several government contracts including clients such as the Centers for Disease Control and Prevention’s (CDC) Division of Cancer Prevention and Control and National Center for Injury Prevention and Control
  • Organized and facilitated several webinars, including testing mockups and wireframes for initial design and revisions with client, as well as usability testing with kids and adults to ensure proper site navigation
  • Led an in-person training session educating client on using the CMS
  • Designed and developed newsletters, html e-mail blasts, fact sheets, success stories publications, posters, and other marketing collateral including trade show exhibits and conference materials
  • Created 508-compliant PDF files for people with visual impairments who use screen readers as an assistive device

SunGard Higher Education – November 2006 to August 2007
Graphic Designer
  • Translated design concepts into print and digital media for marketing team
  • Ensured consistent presentation of SunGard brand in all designs, including brochures, newsletters, direct mail, conference collateral, and interactive media

Education

Art Institute of Pittsburgh, Pittsburgh, PA

Montgomery County Community College, Blue Bell, PA

Awards

2014 & 2015 Service Industry Advertising Gold Award, 2014 & 2016 Benny Award for Direct Marketing Campaign