Karen Tizer - Resume
SUMMARY
As a writer, I’m in love with words and creativity. As an advertising professional, I’m in tune with message and audience. And with my editorial background, accuracy, consistency and attention to detail are second nature.
EXPERIENCE
Independent Contractor
Clients include ECRI Institute and Strata Company, performing a variety of editorial and marketing/copywriting services.
Universal Health Services, Inc., King of Prussia, PA
Senior Copywriter, July 2007 to May 2012
- Worked closely with hospital marketing directors to develop concepts for campaigns promoting service lines, special events and hospital image
- Collaborated with designers to create print ads, billboards, direct mail campaigns, brochures, newsletters and other collateral
- Oversaw quarterly hospital newsletters
- Developed concepts and scripts for broadcast media
- Wrote content for hospital websites
- Selected to serve as copywriting team lead in managing editor’s absence
- Wrote internal corporate communications
ECRI Institute, Plymouth Meeting, PA
Communications Specialist, March 2006 to July 2007
- Planned, developed and implemented campaigns for a variety of B2B healthcare products and services
- Wrote copy for brochures, websites, direct mail pieces, email blasts and press releases
- Helped lead a successful rebranding effort
- Developed copy for organization’s website re-launch
Senior Healthcare Writer and Editor, August 2003 to March 2006
- Developed reports and educational materials for healthcare risk managers and patient safety professionals
- Wrote and edited articles for healthcare risk management newsletters
- Managed production of weekly e-newsletter for environmental healthcare managers
EDUCATION
Bachelor of Arts, Communications, Shippensburg University